One-Day Shoot Plan

Doner & Gyros + OhCal | Dubai

Strategic Overview

D&G Voice

Authentic, Food-Forward, Premium

OhCal Voice

Fun, Energetic, Relatable

Content Pillars

Doner & Gyros Pillars (Foodie)

  • Authentic Craftsmanship: Showcase the quality of imported meats and expert preparation.
  • Global Flavors: Tell the culinary story of German Döner and American Gyro meeting in Dubai.
  • Ultimate Indulgence: Position D&G as a deeply satisfying, premium food experience.

OhCal Pillars (Fun)

  • Fun Food, Zero Guilt: Frame healthy eating as enjoyable, vibrant, and never a compromise.
  • Feel-Good Fuel: Highlight the fresh, energetic benefits that power a modern lifestyle.
  • Life's Cravings, Hacked: Present OhCal as the smart, fun solution to everyday food dilemmas.

Content Mix Breakdown

Doner & Gyros

OhCal

Shoot Day Timeline

9:00 AM

Setup & Pre-Production

Crew arrival, equipment setup. Final plan walkthrough. Kitchen and location prep.

9:30 AM

Block 1: Static Photography (Batch 1)

Focus on controlled, styled shots to minimize lighting changes.
D&G: Berlin Döner, Chicago Gyro, Döner vs Gyro, Seasonal Wrap.
OhCal: Guilt-Free Flat Lay, Ingredient Spread, Dessert, Logo Food Art.

11:30 AM

Block 2: Static Photography (Batch 2)

Transition to multi-slide and contextual shots.
D&G: Menu Favourites, POV Dining, Imported Ingredients.
OhCal: Indulgence vs Light, At the Gym, Menu Mash-Up, Family/Friends Moment.

1:00 PM

Lunch Break

2:00 PM

Block 3: Reel Production (D&G)

Focus on food-forward storytelling.
Concepts: Deadpool Breaker, Case of the Missing Waffle, Origins Unboxed.

4:00 PM

Block 4: Reel Production (OhCal)

Focus on dynamic, fun skits and fast-paced montages.
Concepts: Crave Dilemma Skit, Behind the Scenes, We Know You're Watching, Oh Cal Oh Wow.

5:30 PM

Buffer & B-Roll

Final checks. Re-shoots if needed. Capture ambient B-roll: kitchen sizzle, food court atmosphere.

6:00 PM

Wrap & Pack-Up

Pack equipment. Organize and backup footage.

Doner & Gyros Concepts

Content focuses on premium ingredients, authenticity, and flavor.

OhCal Concepts

Content focuses on fun, energy, and guilt-free enjoyment.

Consolidated Resource Hub

Personnel

  • 1x Presenter: For D&G's Deadpool & OhCal's meta-ad.
  • 2x Models/Friends: For OhCal "Family Moment" & "Crave Dilemma" skits.
  • Production Crew: Director/Videographer, Lighting/Grip.
  • Food Stylist: Highly recommended for D&G hero shots.

Props: Doner & Gyros

  • For Parodies: Cue cards, detective props (magnifying glass, notepad).
  • General: Full set of branded food packaging, boxes, trays, and napkins.
  • Foodie: Fresh herbs (parsley, oregano), high-quality serving boards.

Props: OhCal

  • For Skits: Smartphone, prop doorbell, angel halo.
  • Lifestyle: Yoga mat, dumbbell.
  • General: Full set of branded delivery bags, boxes, cups, and napkins.

Wardrobe & Equipment

  • Wardrobe: Presenter (simple outfit), Models (athleisure), Staff (clean uniforms).
  • Cameras: 2x cameras for efficiency.
  • Lighting: Full kit with softboxes.
  • Audio: Lavalier and shotgun mics.
  • Support: Tripods, gimbal/stabilizer.

Food & Ingredients

  • Multiple "hero" versions of all dishes.
  • Visually appealing raw ingredients for prep shots.
  • Garnishes: fresh herbs, spices, sauces.
  • Food styling kit: tweezers, brushes, spray bottle.

Production Notes

  • Visual Strategy: Prioritize Photoshop/AI for static shot enhancements (e.g., backdrops, flags, icons, Halloween effects) to maximize creativity and minimize physical prop costs.
  • AI Concept: D&G "Doner Duck" is fully AI-generated and requires no on-site actor.